Creating user clarity for an e-commerce business that specialises in the world of beauty
With an existing brand that needed a fresh pair of eyes, Pure Beauty came to mooch wanting an update to their imagery that truly showcased their spirit. mooch worked with Pure Beauty to refresh their brand, creating brand guidelines and a revised e-commerce website that emulated their ethos.
We thought about how the journey of buying cosmetics can be personal, and how a brand can visually cater to everyone. Using a colour palette inspired by skin tones and a delicate typographic logo system, we compiled a complete brand refresh that was like no other out there.
This was then carried over into a responsive website that hugely relied on the e-commerce function. The user experience was reviewed in-depth to create a seamless customer journey from landing on the website homepage to pushing the all-important “Make Payment” button.
