The Google Analytics Shake-up: Switch to GA4 and Boost Your Business

Google Analytics, the go-to platform for website data analysis, is undergoing a major transformation with the introduction of GA4 (Google Analytics 4). With only 23 days left until Universal accounts become obsolete, it's crucial for businesses to make the switch before it's too late. In this blog post, we'll explore what the switchover to GA4 means for businesses and how our packages can help you smoothly transition while maximising your data insights.

The GA4 Switchover: What You Need to Know

If you currently have a Universal Google Analytics account, it's essential to understand the implications of the switch to GA4. Starting from the 1st of July, you will no longer be able to access your website's data using the Universal accounts. GA4 will take over, providing you with enhanced features and capabilities for comprehensive data analysis. To ensure a seamless transition, it's important to act now.

GA4 is the latest version of Google Analytics, designed to provide businesses with advanced analytics capabilities and improved cross-platform tracking. It introduces several new features and changes the way data is collected and organised compared to the Universal Analytics (UA) platform.

Key Differences between GA4 and Universal Analytics:

  • Event-Based Tracking: GA4 focuses on event-based tracking, which means that interactions and user actions are tracked as events. This allows for more granular data collection and analysis.

  • Enhanced Cross-Platform Tracking: GA4 offers improved cross-platform tracking, enabling businesses to understand user interactions across websites, apps, and other digital platforms.

  • Machine Learning and AI: GA4 integrates machine learning and AI capabilities to provide businesses with automated insights, predictive analytics, and audience segmentation.

  • Simplified Data Organisation: GA4 introduces a new data model that simplifies data organisation and allows for easier analysis of user journeys and customer lifecycles.

Benefits of Upgrading to GA4:

  • Enhanced Cross-Platform Tracking: GA4 provides a more comprehensive view of user interactions across websites, apps, and other platforms, giving businesses a better understanding of their customers' journeys.

  • Advanced Analysis and Insights: The integration of machine learning and AI in GA4 enables businesses to gain valuable insights, automate reporting, and leverage predictive analytics for more informed decision-making.

  • Future-Proofing: GA4 is the direction Google is taking for analytics, and investing in the platform ensures businesses stay up to date with the latest features and advancements.

We are offering various packages to assist businesses in the switch to GA4, ensuring a smooth and successful transition. From setting up GA4 accounts and tracking codes to configuring events and providing comprehensive guides, our packages are designed to cover your needs and empower you to make the most of GA4's capabilities.

Our Packages

 

  • Set up your GA4 account and property using your preferred Google account.

    Incorporate GA4 tracking code into your website's backend.

    Enable interaction measurement, including page views, scrolls, outbound clicks, downloads, and video engagement.

    Conduct test traffic and complete interactions on your website to confirm successful setup.

    Receive a user-friendly guide on viewing traffic and interaction data in your GA4 account.

  • In addition to the Essentials Package, this package includes:

    Set up GA4 events and configurations in your Tag Manager account.

    Define events for phone number link clicks, direct email link clicks, contact form submissions, and form submissions from downloadable content.

    Test traffic and complete the specified actions on your website to verify successful set-up.

    Identify soft and hard conversions and accurately mark them in GA4.

  • Alongside the Essentials Package, this package offers:

    Set up GA4 events and configurations in your Tag Manager account for all your e-commerce products.

    Conduct a test order to ensure accurate recording of revenue, number of transactions, number of add to cart actions, and number of abandoned carts.

    Record all the above metrics as a whole, by product, and by source/medium.

  • We also provide additional services to further enhance your GA4 experience:

    Set up a customised dashboard of essential data to streamline your analytics process for just £210.

    Assist with Tag Manager account set-up and site integration for just £210.

    Configure e-commerce product data for GA4 to gain valuable insights into your online sales (£TBC).

Switch to GA4 now and unlock valuable insights, and position your business for data-driven success in the future. Get in touch today and speak to one of our experts about how we can help you switch.

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