Attract, inform and engage.
Content marketing has been a popular marketing technique for a while now but is still as effective today as it ever has been. It involves publishing valuable and relevant content with the a key goal of attracting, informing and engaging an audience, giving them the information they need about your product or service to become a customer.
Content marketing plays on psychology in ways with its fundamental goal being to gain trust and impress prospects with useful content that will lead them onto converting. Wondering how you can integrate content marketing into your strategy? Take a look at some of the most popular forms of content marketing we build below.
We focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience
We're not just big on ideas, we are big on a decent cup of coffee. Reach out to the team or book a chat with our head of digital marketing to get things moving.
Interactive Content
This can be fun, it can be useful and it can be so valuable! We work with our interactive content partner, Outgrow to bring your content ideas to life through a platform that is devoted to building everything from chatbots and polls through to calculators and assessments.
No matter what industry you are in, or how niche your brand is, interactive content provides value to both the prospect and yourself. Collect and harvest user data, provide prospects with quotes or recommendations, all through easy to use tools.
Cornerstone Content
Similar to interactive content, cornerstone content also gives prospects valuable information that they will find useful and therefor gain your trust as a brand and be more likely to not only convert but return at a later date.
Cornerstone content is simply downloadable content that a user can request or fill in a form for, providing their details to then receive content that is of use to them, whether it be a guide, whitepaper, brochure or even a data sheet.
Blogs and Infographics
Content marketing can also be blogs and infographics, content that isn’t directly related to your brand, products or services, but has a small connection to allow you to provide trustworthy information that will allow you to build a loyal relationship with your user.
Blogs are also a secret weapon when it comes to content marketing and SEO. The two work alongside each other in harmony meaning you can focus on marketing the valuable content but also chuck in some of your tracked keywords at the same time! We call that a win, win!
