ABB Storm-Safe®.
What was the challenge?
ABB needed an engaging video to effectively market their Storm-Safe® product in the United States, where it plays a crucial role in protecting power line cables from severe weather conditions.
The challenge was to convey the technical capabilities and benefits of Storm-Safe® in a visually compelling way that would resonate with utility companies and stakeholders. It was important to clearly demonstrate how the product works in harsh environments, differentiating it from other solutions in the market.
What did we do about it?
To meet ABB’s needs, we created a bespoke video featuring 3D modelled elements using Blender and composited each clip with Adobe After Effects and Premiere. The use of 3D animation allowed us to illustrate the technical details of Storm-Safe® in a clear and visually impactful manner, showcasing the product’s effectiveness in protecting power lines from storm damage.
The video was designed to be both informative and engaging, highlighting the unique features of Storm-Safe® while maintaining a professional tone suited to the target audience. This approach helped ABB to better communicate the product's value, enhancing its appeal to the U.S. market.
3D & VFX
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Motion
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Storyboarding
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Video
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3D & VFX • Motion • Storyboarding • Video •
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