The first week of a Mooch Sprint is all about gathering insight and defining the brand’s strategic foundation. The team kicks off with an in-depth client discovery workshop, where we explore the company’s vision, mission, values, and competitive positioning. This is an opportunity to identify brand strengths, audience personas, industry trends, and potential differentiation strategies. The Strategy Executive leads competitor research, diving deep into market positioning, customer expectations, and existing brand assets to determine opportunities for growth. We also conduct an initial review of tone of voice, messaging, and key communication pillars to ensure alignment with the business objectives.

Key Activities:

• Kick-off Meeting – Align project objectives with the client.

• Brand Strategy Workshop – Define core brand values, positioning, and audience insights.

• Competitor & Market Research – Conduct industry and competitor analysis.

• Tone of Voice Development – Establish brand language and key messaging.

• Initial Creative Direction Concepts – Develop mood boards and initial ideas.

• Internal Review & Refinement – Assess progress and refine based on insights.

By the end of Week 1, we present a strategic blueprint outlining the core branding principles, brand personality, and audience insights. Early creative exploration begins, including initial mood boards, inspiration references, and concept ideation. These are discussed internally with the Creative Director, Strategy Executive, and Senior Designer to ensure the foundations are set for the visual and messaging direction. This week ensures that before any design work begins, we have a clear, research-driven direction that aligns the brand with its business goals.

With a solid strategy in place, Week 2 is where the creative team starts bringing the brand to life visually. The Senior Designer begins work on early brand identity concepts, exploring logo ideas, typography selections, and initial visual language frameworks. This stage is highly iterative, with multiple directions being explored, refined, and tested internally. We also focus on how the brand should feel and communicate, ensuring that the visual elements align with the tone of voice and strategic positioning established in Week 1.

The Strategy Executive collaborates with the creative team to define how the brand will translate across different touchpoints, such as social media, print materials, digital platforms, and presentations. The team prepares a first-look creative deck, which includes mood boards, rough brand identity concepts, initial colour schemes, and logo explorations. By the end of the week, we schedule a mid-sprint review with the client to present these early concepts, gather feedback, and align on a preferred creative direction before further refinement.

Key Activities:

• Develop Brand Identity Concepts – Create multiple logo and visual identity variations.

• Typography & Colour Palette Selection – Curate a set of brand fonts and colours.

• Marketing & Design Mood Boards – Develop brand aesthetic and creative approach.

• Internal Reviews & Refinements – Fine-tune based on creative director’s input.

• Prepare Client Presentation – Present concepts and gather feedback.

This is where we take the chosen brand identity concept and develop it into a full, refined system. The Senior Designer begins refining the logo variations, typography pairings, and final colour palettes to ensure they work across multiple formats. The brand’s visual language expands into supporting graphics, iconography, and social media templates, ensuring that the brand is versatile and adaptable for real-world applications. The Creative Director oversees design execution, ensuring everything feels cohesive, strategic, and distinct.

Key Activities:

• Finalise Brand Identity – Implement client feedback and complete refinements.

• Develop Supporting Brand Assets – Create social media templates, email signatures, and stationery designs.

• Design Brand Guidelines Document – Outline all branding rules and applications.

• Internal Feedback & Revisions – Final refinements before client presentation.

• Prepare Final Client Presentation – Deliver polished branding assets for review.

At the same time, the Brand Guidelines document begins to take shape, outlining logo usage rules, colour applications, tone of voice, and messaging best practices. The Strategy Executive and Account Manager work closely with the client, ensuring that feedback is incorporated efficiently while maintaining the project timeline. By the end of Week 3, we deliver an updated creative deck featuring the final brand identity, supporting visual elements, and brand assets, ready for final adjustments and approval.

The final week is all about polishing the brand identity and delivering a fully packaged brand system. The team conducts a final round of internal refinements, ensuring that every visual element is consistent and aligns with the strategy. The brand guidelines document is completed, including comprehensive instructions on logo usage, colour combinations, typography, and brand tone of voice. The Senior Designer finalises all design files, ensuring they are ready for both digital and print applications.

Key Activities:

• Client Presentation & Feedback Session – Showcase the final brand and assets.

• Final Refinements & Adjustments – Implement last-round feedback.

• Deliver Final Brand Guidelines & Assets – Package all files for client use.

• Handover Call & Project Wrap-Up – Provide guidance on applying the new brand.

Once the assets are fully approved, we prepare a handover session with the client, where we walk through the final deliverables and how to use them effectively. The client receives a full package including logos in various formats, marketing templates, social media assets, and guidelines for brand application. We also provide an optional brand activation consultation, offering recommendations for launching and embedding the new identity across their marketing channels. With a clear strategy and a comprehensive brand toolkit, the client is equipped to confidently launch and maintain their refreshed brand identity.