blue badgers.
What was the challenge?
Blue Badgers needed to create a distinctive and welcoming identity that would resonate with people with disabilities and their care support network. They also required a digital platform that was accessible, inclusive, and visually engaging.
Beyond just a website, Blue Badgers needed to elevate their presence through social media, build trust through strong brand visuals, and design a tangible membership card that members could proudly carry. All of this needed to align with their mission to provide valuable discounts and services for a diverse audience.
What did we do about it?
To address these goals, we crafted a new brand identity for Blue Badgers that included bespoke illustrations designed to add a personal, friendly touch to the website and marketing materials. These illustrations were carefully created to reflect inclusivity and accessibility, appealing to the brand's diverse audience.
We also developed a social media campaign to boost visibility and engagement, ensuring the brand’s message reached potential members and partners. Additionally, we designed a sleek, easily recognisable membership card, providing members with a tangible representation of their benefits. This cohesive approach across brand identity, digital strategy, and social media helped elevate Blue Badgers' profile while staying true to their mission of making life more enjoyable and affordable for members.
Branding
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Strategy
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3D & VFX
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Website
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Social Media
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Branding • Strategy • 3D & VFX • Website • Social Media •
like what you see?
We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.