Dragonfly Habitat Bank.
What was the challenge?
Dragonfly Habitat Bank needed to create a strong brand identity and digital presence that effectively communicated their role in providing Biodiversity Net Gain (BNG) solutions.
The challenge was to simplify complex ecological and regulatory concepts for developers, landowners, and planning authorities, making it easy for these audiences to understand and access Dragonfly's turnkey BNG solutions. Additionally, the brand had to establish trust and credibility in a relatively new industry, requiring a cohesive strategy across both digital and print channels.
What did we do about it?
We developed a new brand identity for Dragonfly Habitat Bank that emphasised clarity and professionalism, positioning them as a reliable partner in the BNG landscape. The website was designed with a user-centric approach, simplifying the process of understanding and purchasing BNG units.
We also created an explainer video to communicate Dragonfly's offerings in an engaging, accessible format. Print design was incorporated to ensure brand consistency across offline channels, providing high-quality materials for client meetings and industry events. This combination of digital and print media helped Dragonfly convey their message effectively, fostering trust and engagement with their audience.
Branding
•
Strategy
•
Website
•
Video
•
Branding • Strategy • Website • Video •
like what you see?
We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.