What was the challenge?
Pub chain Good Host Group, who are based nearby (and often see us for a few Friday drinks) have been working alongside us for some time. In 2022, they challenged us with their biggest project yet - refreshing their umbrella brand and creating something that captures the essence of their chain of pubs.
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mooch and Good Host Group worked together to capture the quality and coziness that their pubs offered, putting a smile on familiar visitors faces and bringing new cliental in.
What did we do about it?
The rebrand was a breath of fresh air, capturing who they are visually and verbally. We utilised quality photography to effectively sell the experience of visiting a Good Host Group pub.
Once the brand was done, it was then carried out into an overriding umbrella site that explained the story of the chain and the elements that make each of them unique.
Their new look and feel perfectly visualises a remote pub chain in the beautiful landscape of Redditch and beyond.
Ready to start your own project?
We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team. It's our recipe to success. Fancy a taste?