Greater Birmingham Chamber of Commerce.
What was the challenge?
The Greater Birmingham Chambers of Commerce needed a bold, creative campaign to help boost brand awareness and attract new members across the region.
The challenge was to create a campaign that was memorable, flexible, and worked seamlessly across digital, print, and public spaces, from online advertising to billboards and radio. The messaging needed to appeal to a wide range of business owners, from startups to established enterprises, and differentiate itself from the typical, corporate-feeling campaigns that often rely on clichéd imagery of people in suits or office boardrooms.
What did we do about it?
We developed a dynamic creative campaign built around the proposition ‘Built for Business’. This core idea allowed for flexible, targeted messaging that could speak directly to all types of business owners, regardless of size or sector.
To bring the campaign to life, we paired this messaging with high-quality, relatable photography featuring real business people and members of the public, moving away from the generic, staged imagery usually associated with corporate marketing. The campaign was designed for maximum impact across Birmingham’s public spaces, print ads, radio, and online channels, ensuring consistent, memorable exposure and reinforcing the Chamber’s position as a vital partner for business growth.
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Creative • Photography • Copywriting •
like what you see?
We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.