HBC-radiomatic (UK).
What was the challenge?
HBC Radiomatic is a 75-year-strong company providing global radio technology to businesses. No matter where you are in the world, HBC radio controls are in use!
When HBC Radiomatic came to us, they wanted video production that exercised their earthy brand values, but gave the brand an extra spring in its step. Whilst keeping the traditional feel of their brand, they also wanted something fresh and excited to captivate former audiences and bring new ones in.
mooch has been working closely with HBC Radiomatic to provide creative video production that works, maintaining brand guidelines whilst refreshing the brand.
What did we do about it?
During our talks and meetings with the clients, we discovered a funky little character that had previously been showcased in marketing literature - Funki! Small, cute and robotic, we immediately knew we had to work our magic to bring the little guy back to life.
To celebrate HBC’s 30 year anniversary in the UK, we tested our character creation skills by sketching out Funki in the modern day, utilising our 3D modelling skills and refining his design to truly bring him to life, and we’re super pleased with the results.
Not only was it fun to reimagine a loved one, but taking something that pre-existed and modernising it to celebrate such a big landmark for the client was a sentimental and enjoyable way to make their brand stand out.
Branding
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Storyboard
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Video & Animation
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3D & VFX
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Branding • Storyboard • Video & Animation • 3D & VFX •
like what you see?
We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.