Medthority.
What was the challenge?
Medthority needed a clear and compelling brand identity that would unify its staff, build trust with its customers, and establish itself as a true authority in medical education. The challenge was to craft a purpose and voice that resonated internally while being instantly recognisable and consistent across all platforms.
This new identity needed to convey expertise, encourage loyalty from its users, and position the brand as indispensable to the pharmaceutical industry. Medthority’s visual and written communications also needed to reflect precision and professionalism, ensuring that every touchpoint inspired confidence.
What did we do about it?
We created a new brand identity for Medthority centered around the concept of “Get Closer.” This powerful idea became the foundation for the brand’s purpose, voice, and visual identity. “Get Closer” emphasizes focusing on the most relevant information, hearing diverse perspectives, and paying close attention to detail—qualities that align with Medthority’s role in medical education.
We developed a consistent and memorable brand presence, with a modern and functional design that reflects precision while incorporating subtle elements of beauty. This approach ensured the brand was not only professional but also engaging and approachable. By embedding “Get Closer” into every aspect of the brand, we created a cohesive framework for Medthority to build trust, inspire loyalty, and confidently stand out as a leader in its field.
Branding
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website
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social media
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Tone of Voice
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Branding • website • social media • Tone of Voice •
like what you see?
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