MONOGRAM.
What was the challenge?
Monogram Living sought to establish a strong online presence that would reflect their growing reputation as a trusted institutional investor and operator of high-quality rental properties across the UK.
They needed a website that could not only showcase their portfolio of homes but also communicate their commitment to delivering exceptional resident experiences. Furthermore, the site needed to scale as their portfolio expands towards their ambitious goal of 2,500 homes in the next five years, while also offering intuitive functionality for both potential investors and residents. Given the complexity of their expanding portfolio, ease of navigation and modern design were key concerns, alongside ensuring a smooth user experience across both urban and suburban audiences.
What did we do about it?
To meet these objectives, we developed Monogram Living’s website on the Squarespace platform, integrating a branding strategy that aligned with their vision for growth and excellence. The branding process involved creating a visual identity that blended modernity with elegance, using a carefully selected color palette and typography that exuded trust and professionalism. We designed the site to be sleek and user-friendly, ensuring that both potential residents and investors could easily navigate through property listings, services, and resources.
The website’s design reinforces Monogram Living’s brand ethos, with a clean layout that mirrors their commitment to high-quality living spaces and operational excellence. We incorporated engaging imagery and messaging that highlights their track record in property management, while implementing scalable design elements that support future growth. By leveraging Squarespace’s flexible tools, we ensured that the brand’s identity could be easily updated to reflect new developments, keeping pace with Monogram Living’s expanding portfolio in the South of England and the Midlands.
Branding
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Squarespace Development
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Video
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Branding • Squarespace Development • Video •
like what you see?
We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.