What was the challenge?
The Royal Three Counties Show 2023 is a Malvern-based summer bonanza, featuring special guests in the agriculture sector. The show is full of family fun, and is a popular choice for local and national farm enthusiasts!
The Royal Three Counties onboarded mooch to support them with digital marketing for their prestigious summer show.
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We provided a comprehensive SEO strategy that targeted the right keyword, segmenting search terms by value to users. We proposed encaptivating blog content, and completed a full-scope website audit to bring site health from 66% to 76%!
In just three months, we increased search terms for the Royal Three Counties Show website from 600 to almost 1,500. We also generated 3,300+ of organic search traffic. Not bad, eh?
The best bit is we generated 1,296 ticket sales as a whole! Combined with our Google campaign, we achieved a whopping return of £52,857!* based on a media spend of £1,574.44.
*based on two tickets being purchased
What did we do about it?
In support of the Royal Three Counties Show 2023, we targeted the right keywords and used compelling copy to bring audiences in!
mooch provided a forecast and delivered Google Ads that worked, directing traffic to the Royal Three Counties Show. We built a fully-optimised PPC campaign with ads in a range of formats, including text and images.
We generated a great return on media spend with our strategic approach. In just three months, we got CPC down to just 10p compared to the industry average of £1.40 - 92% lower! We achieved over 420 ticket sales!
The best bit is we generated 1,296 ticket sales as a whole! Combined with our SEO campaign, we achieved a whopping return of £52,857!* based on a media spend of £1,574.44.
*based on two tickets being purchased
Supporting the show, we used Google Ads genius to improve CPC, impressions and importantly - convert audiences to purchase tickets!
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