Straight White Teeth.
What was the challenge?
Straight White Teeth is a new brand from a Lichfield based dentist group that specialises in, well... Straight White Teeth. They offer a new way for people to get their dream smile. With fewer trips to the dreaded dentist and advanced AI technology.
When Straight White Teeth came to us, all they had was the name. They wanted the full works but they didn’t just want the usual, it needed to be out of the box and absorbing. Their target audience was young adults so the tone of voice needed to be familiar to this generation, a bit lo-fi, a bit edgy, even punk!
mooch has been working closely with the client to create a visual brand that has the potential to stand out against a surge of teeth whitening companies with the same old look.
What did we do about it?
We had creative free-reign on this project so we ran with it. After many brainstorms and group discussions we created an outstanding visual brand full of quirky “mouthmojis” and meme ideas that gave the brand a huge scope of potential.
There isn’t any area that we didn’t touch, fully bespoke illustrations, a photoshoot featuring lots of pearly whites, branded everything, we did it all. This gave our client a completely unique brand that would be hard to match in the dental industry.
We designed and developed an informative and interactive website that broke down the process from start to finish with contact forms for people to register their interest. A full launch campaign was created to use on all social media platforms like Tiktok and Instagram, including video and animation content.
Branding
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On & Offline Design
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Photography
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Website
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Branding • On & Offline Design • Photography • Website •
like what you see?
We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.