What was the challenge?
The Ambulance Staff Charity (TASC) is the national UK charity dedicated to supporting the mental, physical and financial wellbeing of the UK’s ambulance community in their time of need.
On Monday 8th April, The Ambulance Staff Charity will host TASC Day across the Ambulance Service to encourage everyone to donate £3.00. It will be a campaign led by TASC working with the Ambulance Trusts.
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The aim is to raise awareness of the TASC fundraiser day and generate £9,000 in donations via Just Giving.
This donation will allow the charity to continue providing vital services supporting the Ambulance staff.
What did we do about it?
We began with an in-depth brainstorming session with TASC to understand their needs and aspirations.
The solution was to combine top-notch creativity with engaging design culminating in a selection of digital and offline resources. These resources to be used across the TASC’s network to raise awareness and attract donations.
We ensured the message resonated with the ambulance service staff (incorporating the frontline staff to control/operational room staff) to drive them to want to get involved with TASC on that day.
We also created the digital resources for the Ambulance service hubs/stations to effectively use to promote the day.
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