what plastics?.
What was the challenge?
What Plastics? needed a bold and distinctive brand identity that would break through the noise of the sustainability market. The challenge was to create a personality-packed brand that embraced transparency, creativity, and a rebellious spirit, while educating and engaging audiences about the transformative power of recycled plastics.
They wanted a brand that didn’t just inform but inspired, shifting perceptions around plastic and making sustainability exciting, authentic, and accessible. The challenge also involved creating a visual and verbal identity that could support their ambitious mission across multiple platforms.
What did we do about it?
We crafted a dynamic brand identity for What Plastics? that encapsulates their mission to rescue, reimagine, and revolutionize plastic. A key part of this transformation was the creation of bespoke hand-drawn What? characters—quirky, engaging illustrations that complement the brand’s playful personality and tie into the products made from recycled materials. These characters not only add a sense of fun and uniqueness but also help communicate the brand's story in an engaging and relatable way.
To bring the brand to life, we also developed a compelling brand 'sizzler' video to introduce their story with impact, showcasing their commitment to turning plastic waste into statement-making surface sheets. Alongside this, we produced comprehensive brand guidelines to ensure consistency across all touchpoints, covering everything from tone of voice to visual identity, empowering What Plastics? to confidently take their message to market.
Branding
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Visual Identity
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Tone of Voice
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Branding • Visual Identity • Tone of Voice •
like what you see?
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