What was the challenge?
Eider Vertical Farming, a cutting-edge agricultural technology company, approached mooch to revamp its brand identity and create a new website that would effectively represent its innovative approach to sustainable food production. mooch successfully transformed Eider's branding and website to elevate their online presence and showcase their expertise in the field of vertical farming.
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Eider Vertical Farming is a pioneer in vertical farming solutions. They specialise in cultivating high-quality, pesticide-free crops in controlled environments, using advanced hydroponic systems and LED lighting technology. Eider's mission is to revolutionise food production, addressing the global challenges of population growth, climate change, and resource scarcity.
What did we do about it?
EVF’s existing brand identity lacked cohesiveness and failed to communicate the unique advantages of their vertical farming technology. Additionally, their previous website was outdated, difficult to navigate, and did not effectively showcase their products and services.
mooch's team of creative strategists, designers, and developers collaborated closely with Eider Vertical Farming to understand their brand vision, values, and target audience.
mooch conducted an in-depth analysis of EVF's competitors, target market, and industry trends. Based on these insights, a new brand identity was crafted, focusing on modernity, innovation, and sustainability. This included a refreshed logo, color palette, typography, and visual style guidelines that reflected Eider Vertical Farming's mission and values.
We also created a comprehensive plan to redesign and develop EVF's website from scratch. The new website was designed to be visually captivating, user-friendly, and informative. It incorporated the latest web design trends, intuitive navigation, and compelling content to engage visitors and drive conversions.
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