The Demand for Digital
Since our last blog post we have been busier than ever! Over the last 6 months we have seen digital marketing grow rapidly, from website redesign to paid search campaigns, the pandemic has encouraged organisations to shift from traditional print marketing to digital marketing as we spend less time out and about and more time online. We have provided a voice for new brands who are offering services due to the pandemic, and we have given existing organisations the tools they need to stay in touch with their customers during this difficult time.
You might be thinking how can I replace or restructure my current marketing so it has a more digital focus? How is digital marketing relevant to my brand? The common assumption is that digital marketing is used by much larger and sophisticated brands such as Gymshark who adopt much more modern ways of marketing and communicating. Guess what? That’s wrong! We have a whole bunch of clients who don’t fit this stereotype. Some of our digital clients include family businesses like Plum Kitchens, businesses in manufacturing like Orgbar and niche businesses like UKRS. All of these use a unique digital marketing strategy which is tailored to them to generate enquiries and new sales.
To give you a flavour of the different ways digital marketing can support your business, we have created a list of upcoming or increasingly popular digital tools available below:
Webinars
Does your business hold regular meetings, internally or externally? Does your business rely on ticket sales for events or seminars? Do you need a platform to share educational resources like lectures for students?
Due to the pandemic and number of people now working remotely, we have had to adapt some of our ‘normal’ ways of doing things to a more digital focus including how we communicate with our customers or staff (excluding Zoom!). If you or your business relies on any of the above, webinars offer an ideal alternative to meeting in real life. Design and develop a dedicated space on your website which can home all of your video content. Provide gated access if required and host live paid events!
Instagram Shop
Are you a smaller business who relies on selling services in person? Do you have a large social media following but aren’t sure how to generate sales?
With social media users scrolling more than ever, Instagram shop has become a beacon for those who are browsing to buy. Linked to your business profile, you can set up products easily and run paid campaigns by product promotion.
Cornerstone Content
Do you tend to send a lot of documents out to your customers or clients? Do you typically promote any sales via direct mail?
What used to be one of the most popular methods of getting the word out, is now one of the most ineffective ways of reaching your target customer. Not only do 70% of people chuck your leaflet straight into the bin and think of it as ‘junk’, you have to pay for it to be delivered!
You can digitally produce the same content and promote it on hundreds of thousands of platforms reaching much much more of your target audience. Using paid advertising through social media or Google, you can refine your target audience down to the smallest of details such as ‘what car make they have been searching’. Not only are you reaching more of your target audience, you are also saving money as it isn’t being spent on those who don’t fit but who are in the demographic for direct mail. You can also collect user data and retarget them at a later date!
So what do you think? These are only 3 of many more ways you can integrate digital marketing into your current marketing strategy and methods. Find out more about our digital services here or reach out to us on live chat to find out what we can do for you and your brand.
