Top 3 Fitness Marketing Campaigns
New year, new fitness regime? A lot of us start the year with a resolution to eat healthier and exercise more. You may notice your local gym starts advertising more and offers a discounted rate. January is the best time to create a powerful fitness marketing campaign and increase sales in the fitness industry.
We have given you a taste of what sort of fitness marketing campaign you can implement to grow sales. Discover the top 3 fitness marketing campaigns:
1. Gymshark
With outstanding growth over the last few years, Gymshark has clearly taken off and become a worldwide known brand.
How did they do it?
Influencer Marketing. Gymshark sent their products to a number of well-known athletes and celebrities to advertise their brand and gain popularity.
Social Media & Youtube. The founder of Gymshark, Ben Francis has documented his journey since day one. Youtube viewers and social media followers connect with him on a personal level making the brand more likeable.
2. Lululemon
Originally founded in the US, Lululemon is a mid-range fitness-wear store. Lululemon has a presence almost everywhere!
How did they do it?
Pinterest. Lululemon has a killer Pinterest profile. From ‘Hairspiration’ to workouts and motivational words, Lululemon has it all. They have adopted a lifestyle approach to marketing, connecting with users not only through their speciality but through every day things.
Website. Lululemon have a dedicated self care page focused on products to support you post workout. Lululemon advocate positive physical wellbeing with community events and personal success stories.
3. This Girl Can
Be different. Stand out. This Girl Can is a non-profit organisation which encourages physical fitness amongst women. Trending across the globe, This Girl Can inspired over 2 million women to get active.
How did they do it?
Copywriting. This Girl Can is based on snappy phrases and stories of women you can relate to. This Girl Can became viral when the hashtag #thisgirlcan become trending on Twitter following recent marketing..
Tv Ads. This Girl Can premiered a TV ad which shown women of all shapes, sizes and ages working out. The popular screening formed the campaign which won 9 awards.
Do you want to transform your marketing campaign in 2020? Drop us an email today and see how integrated marketing could increase awareness of your brand whilst driving sales for your business.
