Switch on to TV Advertising
Want to change the channel on your marketing? Nothing compares to getting your business on the small screen. It doesn’t matter if you want to showcase a product, talk about a service or start a journey of research, TV sells. It evokes emotions like no other platform, keeps your audience engaged and is an exciting form of marketing - ready to not just bring your brand to life, but potentially leave an impact on viewers for the rest of their lives.
As a creative marketing agency, we know that TV advertising can bring immense value to brands - that’s why we have become a Sky AdSmart Partner. mooch can conceptualise, produce and distribute targeted TV ads for anyone. Our TV advertising service includes creative conceptualisation, storyboarding, script writing, animation, 3D CGI, filming, talent casting, editing and post-production, comcast approval, media buying, and audience profiling/strategy
You may be thinking that getting onto the small screen is difficult, or out of your budget - but we can prove you wrong! Our creative and production capabilities, coupled with our relationship with Sky, can get your brand on TV from just £20,000+VAT. This includes a 30 second advert, a media strategy and a four-week campaign across the vast Sky network.
Generic, nationwide television advertising is no more with Sky AdSmart. We know that audiences have changed, but TV has too. mooch will provide you with a detailed audience profile and targeting strategy, using the household data from the Sky viewing card to get your advert out the right audiences. Using this strategy means that 10,000 targeted households will see the advert 7 times each - creating a potential 70,000 views!
How do mooch do it?
Our mission is simple - creating relevant, yet disruptive art which will bring positive business impacts for our clients. More sales, more leads, more brand awareness, or any other way a business can grow - we want our clients to get what they want. Our TV content works, whether it is larger-scale TV campaigns for big companies, through to regional promotions for SMEs.
Creating compelling adverts can be tricky, but it’s definitely not expensive. Our partnership with Sky AdSmart will connect you to new and existing audiences. This approach combines premium content, innovation and customer relationships - getting you the outcome you deserve.
Our Favourite Ads
We asked the team what some of their favourite TV ads were. Here’s what we found out.
Baby Me - Evian
Who would’ve thought that water and dancing babies would go hand in hand? This classic Evian advert shows members of the general public let themselves go - reflecting into their purest form - dancing babies! Key to their slogan ‘Live Young’, the branding and theme for the advert go hand in hand.
Cat & Budgie - Freeview
Definitely a favourite for all those who have watched it, this Freeview advert shows a beloved cat and budgie duo putting their differences aside to serenade each other with the classic song ‘You’re All I Need To Get By’. The animation is what gets us at mooch - the cat’s face cracks us up every time!
He’s Happy - McDonalds
A simple, musical themed advert, McDonald’s released ‘He’s Happy’ to celebrate their classic menu items. Following the journey of a man on the way to his local McDonald’s and singing ‘On the Street Where You Live’ from My Fair Lady, the advert takes a back-to-basic view on the excitement of his Big Mac.
The Boy & The Piano - John Lewis
We know that John Lewis adverts have become infamous over the festive period, but this one is our favourite. With the tagline ‘Some gifts are more than just a gift’, the emotional advert shows Elton John’s road to stardom, ending with the Christmas present that changed his life - a piano.
Gorilla - Cadbury
A classic piece of television culture, the Cadbury’s Dairy Milk advertisement featuring a gorilla drumming to ‘In The Air Tonight’ by Phil Collins is a historical television advert. Did you know that this advert was so impactful that the song re-charted at number 14 on the UK charts after its release, despite having no other promotion?
We are a digital marketing agency near Birmingham. If you’re interested in getting your brand on the small screen, more information can be found on here.