Spicing up our lives with My Dehli!

Our team took to the streets of Sunderland this week to meet with our brand new client, My Dehli! Relishing in authenticity and focusing on dishes you would find on roadside stalls across Dehli, My Dehli brings true Indian cuisine to the UK with their delicious menu.

About our newest client…

My Dehli started in 2019, when brothers Shah and Elahi Amin teamed up with Gaurav Dayal, Gaurav Goyal and Neha Goyal to bring fresh concepts to the Indian cuisine market. My Dehli are currently hosting two branches of delicious, authentic Indian restaurants. With traditional, impactful flavours that feature favourites from roadside stall food in Dehli, My Dehli proudly hosts true Indian cuisine within their branches.

The Mooch team are working with My Dehli to help with their ongoing creative marketing. Utilising our full-service marketing expertise, we are launching a memorable, disruptive campaign that is inspired by travel.

We are also going to be working with My Dehli on exciting new creative marketing projects, helping them launch new restaurants in the future. We’re extremely happy to be partnered with such an important, cultural brand.

Read more about our plans in this feature from Business & Innovation Magazine!

From the team…

Our Head of Digital Marketing, Gemma, says:

“At Mooch we’re all about ideas... and that’s exactly what you’ll find in this campaign: our best and
biggest ideas for how to bring My Delhi to life. It’s exciting and challenging all at once!”

Elahi Shah Amin, the owner of My Dehli, confirms:

“With Chef Gaurav Dayal at the helm, we knew food from Delhi would be a superhit for diners in the UK. We wanted to showcase the foods that we grew up and fell in love with on the streets of Delhi.

We also introduced Indo-Chinese dishes that are trending in Delhi right now, like our popular Cauliflower Manchurian, Chilli Chicken and Crispy Fried Momos.

With the added support of the Mooch Creative team we’re sure that you’ll be eating with us in the near future!”

If you’re looking for a creative branding agency, Mooch can help! We’re a full-service marketing agency that get brands noticed. From aesthetic creative projects to a fresh face for brands to digital that works - we’ve got you covered! Find out more about us here.

In brief

PR is a cost-effective way to raise your profile and get your message across. Find out more about PR and how an Integrated PR Communications Agency can help you and your brand by giving us a call.


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