Google loves us.
SEO is simple – if you make your web pages more relevant, your brand will get found easier and therefor see results, whether it be traffic, conversions or engagement. Our SEO nerds were born knowing that an effective SEO strategy will see your brand appearing in places where buyers are searching.
We deliver results time and time again by producing strategies that include the following fundamentals; optimising or replacing current content, developing new content that’s not only relevant to search engines but also great for your visitors, running regular audits, resolving any technical issues which impact your site quality score, and acquiring backlinks to build your reputation with Google.
Before we dive into any SEO campaign, we deliver intense research around your existing SEO, your competitors rankings and content opportunities to ensure we accelerate the visibility of your brand.
We're not just big on ideas, we are big on a decent cup of coffee. Reach out to the team or book a chat with our head of digital marketing to get things moving.
Website Audit
Our team of experts deliver comprehensive site audits with a detailed report stating any problems or limitations with both content and technical aspects of your websites existing SEO. This includes but isn’t limited to; your website’s health score, any broken links, page errors, or duplicate or missing SEO tags.
By carrying out this level of analysis, we can identify action points for improving or resolving your existing SEO and also spot any gaps for opportunities to add to your SEO. For example, missing meta tags provide an easy way to add high search and relevant keywords into your website.
Keyword Research
Once we have delivered your SEO audit, we begin analysing your competitors SEO, including keywords they are ranking for and topics they are creating content on, relevant high volume search terms in relation to your products and services that you do not or can improve ranking for.
We continue to analyse search terms and topics as volumes of traffic for keywords constantly change. This allows us to focus on content that will generate maximum engagement and relevant via your website to help bring it up through the ranks of Google.
Strategy
There’s no one size fits all in search engine marketing. Following audit and research, we produce a tailored strategy dedicated to your brand with your business goals in mind. We set out realistic and measurable KPI’s that allow us to return to and review throughout the campaign.
Each strategy we produce states which search terms we are focusing on, grouped by topic and length, alongside forms of content, suggested titles and outreach links.
Content
Dependant on our analysis and the outcome of your existing SEO audit, we will recommend a mixture of content types to boost your search engine marketing.
Content can include blog posts; which provide informative, keyword-rich long form content; optimised landing pages; that focus on certain services or product related keywords; or outreach/backlinks; which act as a 5* recommendation to increase your reputation with Google.
